We are always on the look out...
We are currently looking for an experienced qualified marketing professional to work with us on a freelance basis, helping us to communicate the transformational impact of our service.
The key principles behind this investment are to:
To increase understanding of our dependence on charitable giving, and the positive impact that giving can have on people’s lives.
To date, we have not solicited individual giving or online support with any focus. This represents a shift in fundraising strategy, and we are looking for an individual who can design and implement giving (both on and offline) schemes from a range of donors (individuals to corporate). We do not require previous experience of fundraising, but knowledge of campaign development and Call to Action (motivation) will be key to this activity.
Raise awareness of our service for those in need of Mental Health support.
Our existing communications are targeted at GP’s and other referring organisations. This is to be assessed for effectiveness and return on investment. Additionally a structured programme of wider public communications is to be developed and implemented across a range of on and offline media.
We currently generate c.10% of our income through sale of goods and services. There are a number of new income streams we would like to explore, and are seeking support for market research to identify more commercially viable alternatives and allow us to prioritise development opportunities.
Key elements of the role are likely to include:
- Production of a media schedule for the year with a mix of general and targeted media releases through a number of on and offline channels, both local and regional.
- Up to 15 hours pcm structured social media presence, this will involve working with staff members to identify opportunities, and an element of staff training on effective and appropriate use of social media.
- Working with the General Manager and Fundraiser, to create a structured individual giving programme. You will advise on effective communication/saleability of this.
- Defined market research for up to 6 new products or services
Expression of Interest deadline: 9am 19.06.17
We are looking for someone who could start working with us within one calendar month of EOI deadline.
This project will be delivered over 70 days, at a day rate (inclusive of VAT) of £125.
We anticipate that this activity will be delivered in a 6 month period, however there is flexibility in delivery
To express your interest in the role, please send a letter of application and CV. Please include detail of relevant qualifications and experience, providing links to any examples of online/offline content for which you are responsible.
EOI to be returned to:
Clairelouise Chapman, General Manager
015395 61777 for informal discussion